Groupon entered the Dutch market in 2010 by acquiring Germany based CityDeal. Both the acquisitions and the rapid growth in the Netherlands afterwards are exemplary for Groupon’s global growth strategy. We studied the development of Groupon within the Dutch market.

The document provides unique insights into the Dutch market for daily deals containing key figures on Groupon’s deals (prices, discounts, number of deals offered, turnover figures) and the market for daily deals (market size, key market players, revenues and market shares). We also forecast on how the daily deal market will develop up until 2015.

About our research

During 2011 we performed in-depth desk research on key market players: who they are, their deals and their sizes. Next to that, we gathered data on deals in the Netherlands which we analysed. Together we studied almost 2,000 daily deal offers and their results. Combining these insights helped us to get a complete picture of what the market looked like in 2011.

Insights 

The report contains unique insights into: 

• Groupon's growth in the Netherlands (in terms of revenue and deals offered and sold)
• Prices & discounts: how did prices and discounts develop in the course of 2011?
• The daily deal market (what were the key players n 2011 and what were their revenues/ market shares?)
• The future of the daily deal sites in the Netherlands

The report is a must-have for anyone who is active in the field of Global E-commerce or Groupdeal sites. Investors can benefit the information for their market forecasts.